My mission is to dispel the urban myth that investing is the exclusive domain of Wall Street professionals, and amateurs need not apply. While the myth of Wall Street superiority may have had a modicum of validity decades ago, the pioneering efforts of Jack Bogle and Joe Ricketts have democratized the investment process to the point that with a little effort, ordinary investors can produce investment results that are better than the pros. I borrowed the title of my educational program, Wall Street for Dummies, from the successful series of books that takes technical topics and presents them in a fashion that the non-professional can master on their own. On the surface, the title may sound like a put down to my followers, but it is intended to be a shot across the bow of Wall Street professionals indicating that they are not as elite as they claim to be. I believe lessons should both informative and entertaining, so I make every effort to avoid technical jargon.
